A new book snows now real-time data and Al w raaicaiy transiorm pnysica
products-and the companies that make them.
In Fusion Strategy, world-renowned innovation
guru Vijay Govindarajan and digital strategy
expert Venkat Venkatraman offer a first-of
its-kind playbook that will help industrial
companies combine what they do best (create
physical products) with what digitals do best
(use algorithms and AI to parse expansive
interconnected datasets) to make strategic
connections that womld otherwise he imnossihle
